Your outcome: One focused audience, with clear fit and exclusion criteria.
1. Choose a problem, not just a job title
Start with the company profile you saved. Pick a sector, company size, region and the person who owns the problem. Inverge proposes options from that context; change them or add your own when your market is different.
A hotel booking tool might target independent hotels in the Netherlands, with the owner or commercial manager as the buyer—not every hospitality employee.
2. Define who does not fit
Add exclusions such as unsupported countries, existing customers or companies that are too small for your offer. A smaller relevant audience is more useful than a large list with little reason to respond.
3. Use Signals responsibly
Signals can help you find a timely reason to contact someone. AI-generated watch ideas are suggestions, not verified events. Check a source before claiming a company is expanding, hiring or changing suppliers.
Quick knowledge check
The AI suggests watching companies that are hiring. What does that mean?